Kid’s Concept is a Swedish design company with the passion to create self-designed products to simplify the lives of the children and contribute to a safe and playful childhood. With a company that values the environment, safety, and reusable toys, they are at the forefront of today’s consumer society.
Our mission was to make a movie about Kid’s Concept’s garbage truck AIDEN. We wanted to create playfulness and responsibility in the early learning of the importance of taking care of our planet. The challenge was to create a playful picture of what sustainability can be and to show all the garbage car’s features.
With the priority on lighting and color grading, a film was produced that represents the garbage truck and its message well. With the theoretical question ”Are you recycling?” and a little girl with her little brother as models and voiceovers, the desired message goes through the screen.