Run with Intersport
Intersport is an international sports retail chain that sells sporting goods in several countries around the world. Our first project together with Intersport was done in 2021 and we have created product films that are linked to different areas of the business.
The purpose of the project was to create interesting content in the form of talks and clips that will make people come out and exercise. Keeping the information interconnected and creating a script that kept interest up all the time was one of the biggest challenges.
In these two films, we first created a script that summarized the information we wanted to get and then recorded the material in places where the typical consumer spends his exercising.
Production: Johfors Productions
DIR: Daniel Forsbring
DOP & Edit: Filip Johansson